AI Made Simple for Beginners

No technical background needed—students learn AI in a clear, easy-to-follow format.

Hands-On Learning With Real Tools

Students actively use AI concepts to create, explore, and build real digital projects.

AI Made Simple for Beginners

No technical background needed—students learn AI in a clear, easy-to-follow format.

About the Know Cap AI Mastery And Digital Marketing Course

The Know Cap AI Learning Academy AI Mastery & Digital Marketing Course? The AI & Digital Marketing Course is an 12-week, structured supplemental education program designed for students ages 12–18. Students learn how to use the most powerful AI tools available today, apply them to real digital marketing projects, and build a portfolio of work that demonstrates career-ready skills. This is not a passive video course. This is an active, project-based learning program with weekly assignments, skill assessments, and a final capstone project. LEARNING OUTCOMES — BLACK BOX What Your Student Will Be Able to Do After Graduating: ✓ Use Real AI Tools Professionally Understand and confidently operate ChatGPT, Canva AI, MidJourney, Zapier, and more — tools used in real jobs today ✓ Create Professional Digital Content and digital assets, Produce high-quality written, visual, and video content using AI tools at a professional level ✓ Execute a Digital Marketing Campaign Plan, build, and launch a complete digital marketing campaign from strategy to execution ✓ Build Automation Systems Create AI-powered workflows that save time and increase productivity — a skill most adults don't have ✓ Develop a Personal Brand Build a professional online presence and portfolio that opens doors to internships, jobs, and opportunities ✓ Earn a Verified Certificate Receive a completion certificate recognized by educators, employers, and ESA funding providers AI TOOLS STUDENTS WILL MASTER Tool Category 🤖 ChatGPT, Claude, Perplexity, Gemini, Gronk- AI Writing & Strategy 🎨 InVideo AI- Visual Design 🖼️ MidJourney, Dall-e AI Image Creation ⚡ Zapier Automation AI Agents Creation 🔄 E-Commerce- Shopify, Amazon, Walmart, Esty And Tiktok Store Creation 🎬 CapCut AI Video Editing 🗣️ ElevenLabs AI Voice & Audio 🤖 Go High Level  📊 Google Veo 3 🎥 HeyGen AI Video Generation, AI Clones 🎬 Digital Marketing- Social Media, Google, Youtube Advertising

Meet the Creator, Your AI Guide

Hi, I'm Michael,  the creator of the Know Cap AI Mastery Course. I've faced challenges, learned from failures, and now, I'm excited to share my expertise with you. My goal is to help you prepare for future careers in technology, media, and business by providing a unique learning experience. Let's embark on this journey together and discover the endless possibilities of AI.

Tuff AI Mastery Course Curriculum

16 Chapters · 143 Lessons

  1. 1

    Module 1:Mastering AI Communication: Prompt Engineering Basics

    1. (Included in full purchase)

      Lesson 1: Introduction to Prompt Engineering

    2. (Included in full purchase)

      Lesson 2: The Core Principles

    3. (Included in full purchase)

      Lesson 3: Building High-Quality Prompts

    4. (Included in full purchase)

      Lesson 4: Advanced Prompt Engineering Techniques

    5. (Included in full purchase)

      Lesson 5: Prompt Engineering for Business Automation

    6. (Included in full purchase)

      Lesson 6: Prompt Debugging & Optimization Video

    7. (Included in full purchase)

      Lesson 7: Video Ethics, Safety & Policy

    8. (Included in full purchase)

      Prompt Engineering: Quiz

  2. 2

    Module 2: AI Avatar & Talking Video Production with HeyGen

    1. (Included in full purchase)

      Lesson 1 – Welcome & Course Overview

    2. (Included in full purchase)

      Lesson 2 – Heygen Basics

    3. (Included in full purchase)

      Lesson 3 – Scriptwriting & Voice Design

    4. (Included in full purchase)

      Lesson 4 – Avatar Mastery

    5. (Included in full purchase)

      Lesson 5 – Interactive Avatars

    6. (Included in full purchase)

      Lesson 6 – Advanced Editing & Production

    7. (Included in full purchase)

      Lesson 7 – Integrations & Automation

    8. (Included in full purchase)

      Lesson 8 – Branding & Storytelling

    9. (Included in full purchase)

      Lesson 9 – Monetization & Scaling

    10. (Included in full purchase)

      Lesson 10 – Expert Tips & Pro Hacks

    11. (Included in full purchase)

      Lesson 11 – Capstone Project

    12. (Included in full purchase)

      Heygen Quiz

  3. 3

    Module 3: AI Video Production & Prompting with Google Veo 3

    1. (Included in full purchase)

      Lesson 1 – Google Flow: Automating Your Creative Pipeline

    2. (Included in full purchase)

      Lesson 2 – Runway Veo 3: Advanced Text-to-Video

    3. (Included in full purchase)

      Lesson 3 – Creating a Short Film: End-to-End Workflow

    4. (Included in full purchase)

      Lesson 4 Optional Finishing Touches

    5. (Included in full purchase)

      Google Quiz

  4. 4

    Module 4: InVideo AI Video Creation Mastery

    1. (Included in full purchase)

      Lesson 1 – Introduction & Platform Setup

    2. (Included in full purchase)

      Lesson 2 – Understanding Templates & Stock Library

    3. (Included in full purchase)

      Lesson 3 – Script-to-Video & AI Tools

    4. (Included in full purchase)

      Lesson 4 – Text, Overlays & Graphics

    5. (Included in full purchase)

      Chapter 5 – Audio, Voiceovers & Sound Design

    6. (Included in full purchase)

      Chapter 6 – Advanced Customization & Brand Kits

    7. (Included in full purchase)

      Lesson 7 – Collaboration & Team Workflows

    8. (Included in full purchase)

      Chapter 8 – Exporting, Publishing & Platform Integration

    9. (Included in full purchase)

      Chapter 9 – Advanced Strategies & Monetization

    10. (Included in full purchase)

      Invideo Quiz

  5. 5

    Module 5: AI-Powered Video Editing & Effects with Cap Cut

    1. (Included in full purchase)

      Lesson 1 Downloading & Installing Cap Cut

    2. (Included in full purchase)

      Lesson 2 Cutting, Trimming and Splitting Clips

    3. (Included in full purchase)

      Lesson 3 Adding Text Overlays and Captions

    4. (Included in full purchase)

      Lesson 4: Adjusting Audio Levels

    5. (Included in full purchase)

      Lesson 5: Green Screen & Chroma Key Editing

    6. (Included in full purchase)

      Lesson 6: Exporting for TikTok, YouTube, and Instagram

    7. (Included in full purchase)

      Chapter Overview

    8. (Included in full purchase)

      Capcut Quiz

  6. 6

    Module 6: AI Voiceovers, Cloning & Audio Production with Eleven Labs

    1. (Included in full purchase)

      Lesson 1: What is ElevenLabs? Overview of Text-to-Speech and AI Voices

    2. (Included in full purchase)

      Lesson 2: Crafting Scripts for Natural-Sounding Delivery

    3. (Included in full purchase)

      Lesson 3 Exploring ElevenLabs’ Pre-Built Voice Library

    4. (Included in full purchase)

      Lesson 4: Ethical Considerations of Cloning (Consent & Legality)

    5. (Included in full purchase)

      Lesson 5: Generating Speech in Multiple Languages

    6. (Included in full purchase)

      Lesson 6: Using Pauses, Pacing & Emphasis for Realism

    7. (Included in full purchase)

      Lesson 7: Using AI Voices in Marketing

    8. (Included in full purchase)

      Lesson 8: Avoiding Deepfake Misuse

    9. (Included in full purchase)

      Eleven Labs Quiz

  7. 7

    Module 7: Next-Generation Digital Marketing with Facebook & Instagram

    1. (Included in full purchase)

      FB/IG Ads Introduction

    2. (Included in full purchase)

      Lesson 1: Building Audiences

    3. (Included in full purchase)

      Lesson 2: Hook–Story–Offer Formula for Ads

    4. (Included in full purchase)

      Lesson 3: Static Images vs. Carousels vs. Reels

    5. (Included in full purchase)

      Lesson 4 Testing & Optimization Strategies

    6. (Included in full purchase)

      Lesson 5: Budgeting and Scaling.

    7. (Included in full purchase)

      Lesson 6: Retargeting and Remarketing.

    8. (Included in full purchase)

      Lesson 7: Analytics

    9. (Included in full purchase)

      Bonus

    10. (Included in full purchase)

      Facebook/Instagram Ads Quiz

  8. 8

    Module 8: YouTube Advertising Systems: Data-Driven Digital Marketing, Targeting & Optimization

    1. (Included in full purchase)

      Lesson 1 What Are Youtube Ads

    2. (Included in full purchase)

      How to Find Your Audience

    3. (Included in full purchase)

      How to Write and Film Your Ad

    4. (Included in full purchase)

      Scaling Up

    5. (Included in full purchase)

      Youtube Ads Quiz

  9. 9

    Module 9: Google Ads Mastery: Data-Driven Digital Marketing Systems for Business Growth and Scalable Campaign Success

    1. (Included in full purchase)

      Lesson 1 – Understanding Google Ads & Strategy

    2. (Included in full purchase)

      Lesson 2 – Account Setup & Tracking

    3. (Included in full purchase)

      Lesson 3 – Keyword Research

    4. (Included in full purchase)

      Lesson 4 – Campaign Structure

    5. (Included in full purchase)

      Lesson 5: YouTube SEO & Growth Hacking

    6. (Included in full purchase)

      Lesson 6 – Budgets & Bidding

    7. (Included in full purchase)

      Lesson 7 – Geo Targeting & Scheduling

    8. (Included in full purchase)

      Lesson 8 – Landing Page Optimization

    9. (Included in full purchase)

      Lesson 9 – Conversion Tracking & Analytics

    10. (Included in full purchase)

      Bonus

    11. (Included in full purchase)

      Google Ads Quiz

  10. 10

    Module 10: X Ads Mastery: Data-Driven Marketing Systems for Viral Growth, Targeting, and Scalable Digital Campaigns

    1. (Included in full purchase)

      Lesson 1: What Are X Ads?

    2. (Included in full purchase)

      Lesson 2: Finding Your Audience

    3. (Included in full purchase)

      Chapter 3: Budget & Bidding

    4. (Included in full purchase)

      Lesson 4: A/B Testing

    5. (Included in full purchase)

      Bonus

    6. (Included in full purchase)

      X Quiz

  11. 11

    Module 11: LinkedIn Ads Mastery: Data-Driven B2B Marketing Systems for Lead Generation, Targeting, and Scalable Business Growth

    1. (Included in full purchase)

      What Are LinkedIn Ads?

    2. (Included in full purchase)

      Lesson 2: Setting Up Your LinkedIn Ads Account

    3. (Included in full purchase)

      Lesson 3: Types of LinkedIn Ads

    4. (Included in full purchase)

      Lesson 4: Knowing Your Audience

    5. (Included in full purchase)

      Lesson 5: Building Your Campaign

    6. (Included in full purchase)

      Lesson 6: Writing LinkedIn Ad Copy

    7. (Included in full purchase)

      Lesson 7: Creating LinkedIn Video Ads

    8. (Included in full purchase)

      Lesson 8: Budget and Bidding

    9. (Included in full purchase)

      Lesson 9: Landing Pages

    10. (Included in full purchase)

      Lesson 10: Tracking Performance

    11. (Included in full purchase)

      Lesson 11: A/B Testing

    12. (Included in full purchase)

      Lesson 12: Scaling Campaigns

    13. (Included in full purchase)

      Lesson 13: Rules & Safety

    14. (Included in full purchase)

      Final Project:

    15. (Included in full purchase)

      Linkedin Prompts

    16. (Included in full purchase)

      Work Sheet

    17. (Included in full purchase)

      Linkedin Definitions

    18. (Included in full purchase)

      Linkedin Ads Quiz

  12. 12

    Module 12: Pinterest Ads Mastery: Data-Driven Multi-Platform Marketing Systems for Scalable Growth, Targeting, and Conversions

    1. (Included in full purchase)

      Lesson 1: What Are Pinterest Ads?

    2. (Included in full purchase)

      Lesson 2: Targeting

    3. (Included in full purchase)

      Lesson 3 Writing Ad Copy

    4. (Included in full purchase)

      Lesson 4: Tracking Results

    5. (Included in full purchase)

      Bonus

    6. (Included in full purchase)

      Pinterest ADS Quiz

  13. 13

    Module 13: TikTok Ads Mastery: Data-Driven Marketing Systems for Viral Growth, Audience Targeting, and Scalable Campaign Performance

    1. (Included in full purchase)

      Lesson 1: What Are TikTok Ads?

    2. (Included in full purchase)

      Lesson 2: Audiences And Campaigns

    3. (Included in full purchase)

      Lesson 3: Filming Budgeting Filming

    4. (Included in full purchase)

      Lesson 4: Tracking Results

    5. (Included in full purchase)

      TikTik ADS Quiz

  14. 14

    Module 14: Go High Level AI Funnels, CRM & Automation Systems

    1. (Included in full purchase)

      Lesson 1: What is Go HighLevel and Why Agencies Use It

    2. (Included in full purchase)

      Lesson 2 – CRM & Pipeline Management

    3. (Included in full purchase)

      Lesson 3 – Websites, Funnels & Digital Assets

    4. (Included in full purchase)

      Lesson 4 – Automations & Workflows

    5. (Included in full purchase)

      Lesson 5 – Communication Suite

    6. (Included in full purchase)

      Lesson 6 – Calendars & Booking

    7. (Included in full purchase)

      Lesson 7 – Memberships & Courses

    8. (Included in full purchase)

      Lesson 8 – Reporting & Analytics

    9. (Included in full purchase)

      Lesson 9 – Advanced Integrations & White Labeling

    10. (Included in full purchase)

      Lesson 10 – Marketing & Content Tools

    11. (Included in full purchase)

      Lesson 11 – Scaling & Best Practices

    12. (Included in full purchase)

      Go High Level Quiz

  15. 15

    Module 15: Building AI Agents with Zapier & Smart Workflows

    1. (Included in full purchase)

      Lesson 1: Introduction to AI Agents & Zapier

    2. (Included in full purchase)

      Lesson 2: AI-Powered Automations Basics

    3. (Included in full purchase)

      Lesson 3: Advanced Zapier Functions

    4. (Included in full purchase)

      Lesson 4: Building AI Agents with Context

    5. (Included in full purchase)

      Lesson 5: Integrating Third-Party Services

    6. (Included in full purchase)

      Lesson 6: Scaling & Optimizing

    7. (Included in full purchase)

      Lesson 7: Real-World Projects

    8. (Included in full purchase)

      Zapier Quiz

  16. 16

    Module 15- E Commerce Mastery

    1. (Included in full purchase)

      Lesson 1: Introduction to the E-Commerce Ecosystem

    2. (Included in full purchase)

      Lesson 2: Building Your Shopify Store

    3. (Included in full purchase)

      Lesson 3: Selling on Amazon FBA & FBM

    4. (Included in full purchase)

      Lesson 4: Walmart Marketplace

    5. (Included in full purchase)

      Lesson 5: TikTok Shop + Facebook Marketplace

    6. (Included in full purchase)

      Lesson 6: Etsy for Creators & Designers

    7. (Included in full purchase)

      Lesson 7: Expanding to Other Platforms

    8. (Included in full purchase)

      Lesson 8: Marketing & Paid Advertising

    9. (Included in full purchase)

      Lesson 9: AI & Automation for E-Commerce

    10. (Included in full purchase)

      Lesson 10: Scaling Your E-Commerce Business

Student Testimonials

Discover how the Know Cap AI Mastery Course is transforming students' perspectives on technology and creativity.

”
★★★★★ "My son completed the AI & Marketing Accelerator and landed a freelance client within 2 weeks of finishing. He used his ESA funds and it cost us nothing. The skills he learned are real and immediately applicable."
Jessica L.

Las Vegas, NV

★★★★★ "As a homeschool parent, I needed a structured AI curriculum that was ESA-eligible. This program checked every box. The weekly progress reports are detailed and the certificate is legitimate. Highly recommend."
Ashley T.

Working mom

”
★★★★★ "My daughter went from having no idea what AI was to building her own content brand in 8 weeks. The program is structured, the lessons are clear, and the ESA invoice process was completely seamless."
Anna W.

Amateur photographer

Unlock Your Potential Today!

Enroll in the The Know Cap AI Skills  & Marketing Accelerator and gain the skills needed for future careers in technology, media, and business.

$299.00

Enroll Now